Admissions for Park University, or any university for that matter, requires an abundance of marketing, recruiting, and event planning to keep students coming through the door and retaining those who have enrolled in the university.

As Senior Designer of the Marketing team for Park Admissions, Carlos worked closely with senior directors and directors, student counselors, the digital marketing team, and recruiters. As a whole, marketing strategies and campaigns were worked on yearly. Projects, timelines, and recruiting events would fall into place after our focus for the year was determined.

Materials included emails, student packets, promotional items, viewbooks, social media images, outdoor marketing, partnership marketing, mailers, and apparel.